The First Vendor Evaluation Now Happens Inside a Language Model

Fri, 12 Jun 2026 00:00:00 +0000

In a 2025–26 audit, GSK tested how AI assistants describe one of its treatments for chronic obstructive pulmonary disease. Across 6,000 prompts covering nine points in a clinician’s decision process, the brand ranked first when the question was broad. When the prompt narrowed to patients starting treatment for the first time—the segment the brand is positioned to own—it dropped to fourth¹.

The mismatch matters because the audience has moved. OpenEvidence, a clinical decision-support assistant, reports daily use by more than 40 percent of U.S. physicians and 20 million queries in January 2026, up from 2.6 million in December 2024². The figures are the company’s own, but the direction matches what researchers are documenting across B2B categories: buyers brief themselves through AI tools before any salesperson knows they exist. IDC forecasts that 62 percent of traditional B2B demand generation will be AI-led by 2028³.

How Marketing Reorganizes for the Agentic Age

Sat, 09 May 2026 00:00:00 +0000

Marketing has become the bottleneck inside the enterprise. Not because marketers got slower—because everyone else got faster. The operating model marketing inherited from the 2010s was built for a world where production cycles took weeks, channels were countable, and the brief survived contact with execution. None of those conditions hold anymore.

Michelle Taite “proposes a redesign”. The framework names parts of the problem the field has been gesturing at without specifics.

marketing on YUNO AI Studio

The First Vendor Evaluation Now Happens Inside a Language Model

How Marketing Reorganizes for the Agentic Age